Bud Light Responds to Corn Growers
USAgNet - 02/08/2019
Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan "brewed with no corn syrup" during Sunday's Super Bowl.
CNN Business reports that a representative of the beer giant emailed the corn farmers' group late Sunday "looking to make it right" and asking for a meeting with farmers, according to Neil Caskey, Vice President of Communications for the National
Corn Growers Association.
Anheuser-Busch confirmed they are in contact with the group and Caskey says his team is willing to hear them out. The olive branch comes after Bud Light released multiple commercials during the Super Bowl touting the fact that Bud Light is
sweetened with rice rather than corn syrup.
In Bud Light's first ad, the Bud Light King, Bud Knight and friends are trying to figure out what to do with a corn syrup barrel that was erroneously delivered to them. They set out to the Miller Lite castle to see if it is theirs -- but alas they already have
their delivery of corn syrup. Finally, they make it to the Coors Light castle who has been looking for their corn syrup barrel.
An Anheuser-Busch spokesperson said in a statement: "Last year, Anheuser-Busch purchased more than 1 billion pounds of corn ingredients. We fully support corn growers and will continue to invest in the corn industry. Bud Light's Super Bowl
commercials are only meant to point out a key difference in Bud Light from some other light beers. This effort is to provide consumers transparency and elevate the beer category."
Corn syrup has gotten a bad rap amid the national obesity epidemic. Both Miller and Coors use it in their beers, while Bud Light uses rice. Corn syrup and rice act as sweeteners for beer.
Corn farmers have taken a beating in the last year. The trade war with China put a 25% tariff on US corn exports -- which has left many farmers across the country unable to sell their corn for a fair price. Last month's government shutdown closed
USDA offices that were in charge of processing farmer's relief payments that help offset lost revenue because of tariffs.