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Chobani Launches First-Ever Non-Dairy, Plant-Based Product
New York Ag Connection - 01/10/2019

Chobani, LLC, maker of America's #1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., Wednesday announced the launch of the company's first-ever plant-based recipe Non-Dairy Chobani, to give people looking for non-dairy products a delicious option that's packed with probiotics, less sugar1,2 than other non-dairy brands and contains only natural ingredients.

"We have a belief: if we can't make something better, we don't make it at all. And for some time, we've felt that people deserve better non-dairy options," said Hamdi Ulukaya, founder and CEO of Chobani. "We've come up with something that's much better than what's out there -- a new recipe that's absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that's accessible to all. Most importantly, this isn't a replacement to dairy, but it's a game-changer for plant-based products."

Starting this month, Chobani is rolling out nine new Non-Dairy Chobani cultured organic coconut products that will be available nationwide at grocery and retail stores. Like all Chobani products, Non-Dairy Chobani are made using only natural, non-GMO ingredients, and no artificial flavors, sweeteners or preservatives to adhere to our authentic Chobani craft and food philosophy. Non-Dairy Chobani products also naturally contain no lactose, are packed with probiotics, and are made with 25% less sugar1,2 than other non-dairy options.

Non-Dairy Chobani name and packaging also represents Chobani's advocacy for transparency as it pertains to better aligning food standards of identity. As an independent food company, Chobani is taking a leadership role in advocating for transparency in dairy and clear distinctions between milk-based foods, such as yogurts, and other options like our Non-Dairy Chobani cultured organic coconut purees. Chobani believes consumers are more empowered when food companies accurately describe foods and the nutritional benefits they offer.

The Non-Dairy Chobani platform includes:

- Single Serve Cups: Blueberry, Peach, Slightly Sweet Plain, Strawberry and Vanilla

- Single Serve Drinks: Mango, Slightly Sweet Plain, Strawberry and Vanilla Chai

- Suggested retail prices for Non-Dairy Chobani include $1.99 per 5.3oz single-serve cup and $2.49 per 7oz single-serve drink.

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