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Walmart Campaign Calls on the Public to Fight Hunger
New York Ag Connection - 04/20/2017

Walmart launches its "Fight Hunger. Spark Change." campaign, a nationwide initiative that encourages the public to join the fight against hunger. Working with Discover card and five suppliers, which represent some of the nation's leading food companies -- Campbell Soup Company, General Mills, Kellogg Company, The Kraft Heinz Company and PepsiCo -- Walmart is offering three easy ways to take action against hunger and help a local Feeding America food bank through social, online and in-store participation.

1. Purchase: For every participating product purchased at U.S. Walmart stores by May 15, the supplier will donate the equivalent of one meal ($0.09) on behalf of a Feeding America member food bank, up to applicable limits. For every Discover card transaction made at U.S. Walmart stores and Walmart.com during the campaign period, Discover will donate the equivalent of one meal ($0.09) to Feeding America and its network of member food banks, up to $1 million. See Walmart.com/fighthunger for further details.

2. Online Acts of Support: Generate meals for Feeding America food banks by engaging with the "Fight Hunger. Spark Change." campaign on social media:

Facebook -- Create original content that uses #FightHunger; like, share and/or react positively to campaign content; click on Walmart provided campaign content.

Instagram -- Create or share content using the campaign hashtag #FightHunger; like or share Walmart generated campaign content.

Snapchat -- Use Walmart provided "Fight Hunger. Spark Change." filters nationwide on April 21.

Twitter -- Create original content that uses #FightHunger; like, share and/or make a campaign tweet a favorite; retweet a message featuring the campaign hashtag #FightHunger; click on Walmart-provided campaign content.

For each online act of support, Walmart will donate the equivalent of 10 meals ($0.90) to Feeding America on behalf of member food banks, up to $1.5 million.

3. Donate at the Register: Donate to your local Feeding America food bank at the register during checkout.

The ''Fight Hunger. Spark Change.'' campaign launches at a critical time when the USDA reports one in eight Americans currently struggle with hunger. To raise awareness for the issue of hunger in America and help generate meals for people struggling with hunger, Walmart and its suppliers are encouraging the public to take action online and in-store to support the Feeding America network of food banks and the more than 46 million Americans it serves throughout the country.

"This campaign is an important part of our ongoing commitment to helping families who struggle with hunger," said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. "Together with suppliers, customers and friends at Feeding America, we're dedicated to making a positive difference in the lives of those who live and work in the communities we serve."

Walmart is kicking off the campaign with a $1.5 million donation and aims to donate a total of $3 million to Feeding America based on the public's online participation in the "Fight Hunger. Spark Change." campaign. Combining Walmart's donation with supplier donations through product purchases and customer donations at the register, the campaign has a goal of helping Feeding America secure 100 million meals on behalf of its member food banks.

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