JM Innovations



New York Ag News Headlines
Loeb Invests in Mercato to Power Specialty, Independent Grocers
New York Ag Connection - 06/22/2018

Michael Loeb, founder and CEO of Loeb.NYC, the New York City-based startup firm, has made an investment in Mercato, Inc. The investment supports Mercato's e-commerce platform that allows independent and specialty grocers to reach mobile-minded consumers with discriminating tastes and a preference for locally sourced food.

The investment was committed by Michael Loeb's private investment platform, which supports a number of promising startups. The capital infusion will help Mercato increase marketing and sales efforts while expanding its roster of talented team members during this time of significant growth.

Since launching in 2015, Mercato has been building robust networks of local butchers, seafood and produce markets, bakers and small grocers in seven U.S. markets. These independent retailers are drawn to Mercato's easy-to-use platform of marketing, e-commerce, and service tools that allow them to connect seamlessly with consumers.

"Mercato allows purveyors of specialty foods to boost sales while satisfying the growing consumer demand for ordering artisanal foods via their mobile device," said Michael Loeb. "The solutions Mercato provides are being very well received and this momentum will only increase as the large players in food delivery continue to ignore consumer desire to purchase from hyper local and truly thoughtful food purveyors."

Bobby Brannigan, founder and CEO of Mercato, said: "In the month of April we added 22 specialty and small grocery stores to our platform and in the first week of June we added 35 new merchants. As more merchants flock to the app, Mercato users are enjoying a larger variety of local food purveyors to choose from. The result is increased ordering via Mercato with retailers reporting hundreds of transactions per week."

Bobby Brannigan, an entrepreneur who grew up working in his father's butcher shop and grocery store in Brooklyn, N.Y, created Mercato to bring independent grocers into the future. The Mercato app is currently operating in New York (Brooklyn, Manhattan and Queens), Chicago, San Francisco, Alameda, CA, Washington, DC, and Princeton, N.J.


Other New York Headlines
Cloverdale TMR Mixers
Riverside Plastic Inc./RSI Calf Hutches
Copyright © 2024 - Farms.com. All Rights Reserved.