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New York Ag News Headlines
EAS, FoodMinds Offer Solutions to Nutrition Marketing
New York Ag Connection - 04/11/2018

EAS Consulting Group, a leader in consulting services to FDA regulated industries and FoodMinds, a premier food and nutrition consulting and communications agency, announced a strategic partnership to help the food industry navigate complicated issues surrounding the science of food and nutrition, the development of products to meet consumer demand and the regulatory hurdles of ensuring safe and compliant product-lines.

As consumer demand for greater transparency in food products increases and federal and state regulatory agencies implement pre-emptive, preventive requirements aimed at protecting consumer safety, the collaborative effort by EAS and FoodMinds will help ensure:

- Identification and mitigation of risks to branding and regulatory compliance;

- Properly structured, vetted and compliant partnerships with co-manufacturers and suppliers, amidst the current preventive mindset of FDA, state and customer requirements;

- Crisis preparedness to maintain brand value and integrity; and

- Forward thinking strategic plans and operating procedures, engaging the most up-to-date industry guidance, practices and technology to meet stakeholder expectations.

Together, EAS and FoodMinds offer a comprehensive team of experts, facilitating a structured approach to the most challenging issues facing the food industry. With specialists in food and nutrition sciences; toxicology; microbiology; FDA, USDA, EPA, FTC and state food laws, regulations and enforcement practices; food labeling and claims requirements; product branding; public relations and market research; consumer behavior; crisis communications; and technical and scientific writing, the joint teams have the capability to overcome the numerous challenges facing the food industry and drive successful outcomes for clients.

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