By Jamie Martin
AGCO Corporation, a leading name in agricultural machinery and technology, marked the grand opening of The Fendt Lodge™ in Jackson, Minnesota on May 1, 2024. This 16,000-square-foot facility is set next to AGCO’s manufacturing site and will function as Fendt’s North American headquarters.
The Lodge is designed to enhance the customer experience, showcasing a Fendt history center, state-of-the-art conference rooms, product displays, and simulators. It's also equipped with a theater, a merchandise shop, and a coffee bar, all styled after a traditional Midwestern Lake lodge.
Celebrations for the opening included a ribbon-cutting ceremony attended by local and state officials, media, and AGCO leadership. The festivities featured live music, facility tours, and a look inside AGCO’s manufacturing processes.
Eric Hansotia, AGCO’s Chairman, highlighted the importance of The Fendt Lodge for the brand’s growth and its commitment to North American farmers. The facility will host an array of events, from dealer training and sales meetings to customer visits and product launches, all aimed at fostering deeper connections with the community and enhancing brand loyalty.
For visitors and farming enthusiasts, The Fendt Lodge offers educational tours and hands-on experiences with Fendt’s latest agricultural equipment. This new hub is not just a meeting place but a gateway to experiencing and understanding agricultural innovation firsthand.
Photo Credit: AGCO
Categories: National