By Jamie Martin
Kubota Tractor Corporation, in a significant move, has teamed up with Boot Campaign, launching a partnership designed to extend support to veterans and their families.
This initiative, set to kick off on Veterans Day, extends through Military Appreciation Month in May 2025, encompassing a range of activities aimed at raising funds and awareness.
Since its inception in 2015, Kubota’s “Geared to Give” program has been dedicated to supporting veterans transitioning into farming through collaboration with the Farmer Veteran Coalition (FVC).
As the program enters its tenth year, Kubota is expanding its scope in partnership with Boot Campaign, aiming to address broader challenges faced by all veterans, not just those with agricultural ties.
Alex Woods, Kubota’s Senior Vice President and an Army National Guard veteran, stated, "Our support of veterans has been incredibly well received. That’s why we are expanding ‘Geared to Give’ and our support for veterans and active military through Boot Campaign."
The collaboration will feature in-store and dealer fundraising efforts, along with online sales of boots and T-shirts as part of Boot Campaign’s “Lace Up, America” and “You Matter” programs. These efforts aim to remind the public of the service and sacrifice of veterans, while directly supporting Boot Campaign’s personalized care programs.
"At Boot Campaign, we want every man or woman who has laced up their boots in service to our country to know that their life, their service, and their sacrifices matter," said Shelly Kirkland, CEO of Boot Campaign.
The partnership was officially announced at Kubota’s annual dealer conference, highlighting a commitment to year-round support for veterans, thereby enhancing the lives of those who have served the nation.
Photo Credit: farmer-veteran-coalition
Categories: National