Farmers Markets in Sullivan County Boost Local Access

By Blake Jackson

Each summer and fall, Sullivan County residents come together at Sullivan Fresh farmers markets to purchase fresh, affordable produce, enjoy cooking demonstrations, and strengthen community ties. For many, these markets provide more than just groceries they are a vital source of healthy food and a way to support local growers.

Managed by Cornell Cooperative Extension (CCE) Sullivan County, the program has been connecting farmers and residents since its launch in 2017.

“Sullivan Fresh farmers markets aren’t just about produce they’re spaces for connection,” said Alan Carroll, food systems program manager at CCE Sullivan County. “You can meet your local farmer, learn where your food comes from, sit with your neighbors, and find that common ground we all share. It’s really special to see how these markets have grown and the sense of belonging they create.”

The markets run from late June to mid-October across several county locations, including the popular Monticello market. In addition to fixed sites, Sullivan Fresh operates mobile markets using a refrigerated van to reach residents in areas with limited transportation options.

A core mission of the program is improving access to nutritious food. Markets accept SNAP, EBT, Double-Up Food Bucks, and Farmers Market Nutrition Program (FMP) coupons. Shoppers can also earn $10 “Sullivan Fresh Bucks” by attending on-site cooking demonstrations.

The impact has been significant. In 2017, just 35% of FMP coupons in the county were redeemed; now, that figure exceeds 80%. To further help seniors, CCE partners with the Sullivan County Office of the Aging to distribute coupons directly at markets.

Cooking demonstrations teach attendees how to prepare healthy meals with seasonal produce, encouraging them to try new recipes and support local agriculture. “It’s incredible to see people learn and try new things,” Carroll said. “It’s not just about buying food it’s about knowing how to use it to improve health and wellness.”

Over a dozen farms participate each year as vendors or suppliers, benefiting from increased sales while engaging directly with customers.

“When people eat and learn together, they realize they have far more in common than they have differences,” Carroll said. “The market fosters a sense of unity that’s rare and beautiful.”

For locations and schedules, visit the Sullivan Fresh website.

Photo Credit: istock-elenathewise