NY apples - big flavor for the holidays

By Blake Jackson

New York's apple season is in full swing, and the New York Apple Association (NYAA) is ready to spread the holiday cheer with a variety of initiatives.

• Apple Pie Baking Kit Giveaway: The NYAA is hosting a social media sweepstakes offering a chance to win an Apple Pie Baking Kit. This kit includes everything you need to whip up a delicious homemade pie, including a pie dish, apple slicer, gift box of New York apples, and recipe ideas.
• Bob for Apples from New York Spreads Holiday Cheer: Bob, the NYAA's quirky and lovable spokespuppet, stars in two festive videos. In the first, he unknowingly celebrates "National Ugly Sweater Day," highlighting the playful side of the season. The second video features Bob making his holiday list, emphasizing the perfect gift idea - New York apples!
• Holiday Recipe Inspiration: Bob's passion for apples extends to the kitchen. This holiday season, he'll be sharing some of his favorite recipes through social media, featuring appetizers, drinks, entrees, desserts, and more.
• Gift-Giving Ideas: NYAA encourages retailers to cross-merchandise apples with festive displays, creating enticing gift options. This includes offering individual cases and gift boxes of various apple varieties, perfect for friends, family, and even Santa himself!
• Year-Round Availability: Thanks to advancements in packing and storage technology, New York apples are available year-round. This means consumers can enjoy their favorite Big Flavor apples throughout the holidays and beyond.
• Locally Sourced Goodness: NYAA promotes the sustainability of sourcing apples locally. New York's growers and packers are located close to major U.S. cities, reducing fuel costs and emissions.
• Celebrating Diversity: NYAA encourages retailers to showcase the diverse range of New York apple varieties, including their unique flavor profiles. This helps consumers make informed choices and discover their perfect apple match.
• Eye-Catching Displays: Merchandising apples with holiday-themed colors and festive displays will attract consumers and create a joyful shopping experience. This is a great way to boost sales and spread holiday cheer.

By implementing these strategies, retailers can capitalize on the peak apple season and offer their customers a delicious and festive experience. Remember, New York apples are the perfect way to add Big Flavor to your holiday celebration!

Photo Credit: istock-rixipix