Social Links Search




Boosting NY wine - Finger Lakes seek partner

Boosting NY wine - Finger Lakes seek partner

By Blake Jackson

The Finger Lakes Wine Alliance (FLWA) and the New York Wine & Grape Foundation (NYWGF) are joining forces to explore a potential partnership. Both organizations are leaders in the New York wine industry, dedicated to promoting Finger Lakes wines.

Recognizing the potential benefits of collaboration, the FLWA and NYWGF boards are seeking a consultant to analyze their operations and develop a partnership strategy. Many wineries belong to both organizations and see advantages in:

  • Reduced Costs: Streamlining memberships could save wineries money on dues.
  • Marketing Boost: Joint marketing efforts could amplify the impact of promotional campaigns.
  • Regional Focus: Increased investment in regional promotions could elevate Finger Lakes' reputation as a premium wine destination.

The consultant will be tasked with a comprehensive analysis, including infrastructure, programs, and finances, to assess potential areas of alignment. Expertise in designing strategic partnerships for nonprofits will be crucial.

"By leveraging this consultant's guidance," explains a joint statement from the FLWA and NYWGF, "we can navigate the complexities of collaboration effectively." The goal is to establish a more cohesive and efficient operational framework that benefits both organizations and Finger Lakes wineries as a whole. This partnership model could also serve as a blueprint for collaboration in other New York wine regions.

More details can be found here:

Photo Credit: gettyimages-willhowecreative

NY dairy honors 2024 top producers NY dairy honors 2024 top producers
New York expands farmworker safety grant program New York expands farmworker safety grant program

Categories: New York, General

Subscribe to newsletters

Crop News

Rural Lifestyle News

Livestock News

General News

Government & Policy News

National News

Back To Top