By Jamie Martin
Kubota and NASCAR announced a new multi-year partnership with, beginning with the 2026 NASCAR season. Under the agreement, Kubota is named the Official Tractor of NASCAR and the Official Utility Vehicle of NASCAR.
The collaboration connects agriculture and motorsports through shared values such as strength, performance, and reliability. Kubota equipment will be used at select NASCAR venues to support event preparation and operations, allowing fans to see the machines at work.
Kubota will sponsor the NASCAR San Diego Weekend at Naval Base Coronado from June 19 to 21. The event will place special focus on honoring military veterans through meaningful recognition activities.
As part of the weekend, Kubota will celebrate five farmer veterans selected through its 2026 Geared to Give program. These individuals will receive new equipment and enjoy exclusive race weekend experiences as invited guests.
“We’re proud to further align the Kubota brand with one of the most recognized sports organizations in the country, building on the successes of our sponsorship with Trackhouse Racing and Ross Chastain,” said Alex Woods, President, Kubota Tractor Corporation.
“Kubota equipment is built for customers who demand quality, durability and high productivity. NASCAR is built on engineering excellence, speed, and sustained high performance under pressure,” said Alex Woods.
“Together, we represent two organizations that are part of the fabric of American life, connected by hardworking people and loyal communities that rely on equipment purpose-built for the job – on or off the racetrack,” said Alex Woods.
“Kubota’s commitment to the people who power our communities — from farmers and builders to the men and women who have served our country — aligns seamlessly with NASCAR’s fan base and values,” said Craig Stimmel, NASCAR SVP and Chief Commercial Officer.
“Including a presence at the NASCAR San Diego Weekend adds even greater meaning, as we celebrate veterans in a setting that reflects service, resilience and pride,” said Craig Stimmel.
“From integrating Kubota equipment into our operations to creating impactful moments for fans and veteran honorees alike, this collaboration is built on shared purpose and real-world performance,” said Craig Stimmel.
Kubota has supported NASCAR through previous racing partnerships and continues to strengthen its involvement with this long-term deal. The company plans to engage fans through live events and digital platforms while continuing to serve farmers, builders, and landowners across the country.
Photo Credit: gettyImages-shaunl
Categories: National