In a strategic outreach campaign to lawmakers on the local, state and national levels, New York Farm Bureau shared farmers’ sustainability stories and messages in a variety of ways in 2022. A key part of the campaign was a series of videos featuring member farmers and the many sustainability and conservation practices they use.
At Sang Lee Farms in Long Island, the Lee family highlighted their crop rotation and integrated pest management systems, as well as the cover crops they plant. NYFB also spoke with Long Island Cornell Cooperative Extension and Suffolk County Soil and Water District staff who explained how they work with Long Island farmers to help them adapt to a changing climate and implement conservation practices.
Interviews with farmers at Wickham’s Fruit Farm, also on Long Island, centered on how they have been impacted by extreme weather events, while the interviews and video shoot in Rensselaer County at Wagner Farms, a dairy, featured the Wagners’ methane digester.
The videos produced on the farms were shared via social media and targeted to lawmakers and urban residents to elevate agriculture’s climate-smart efforts.
To reinforce the campaign, New York Farm Bureau members kept a steady sustainability drumbeat during their Urban Legislators Reception in Queens, New York, and a lobbying trip to Washington, D.C., during which they encouraged the state’s congressional delegation to support the Growing Climate Solutions Act.
Source: fb.org
Categories: New York, Business, General, Government & Policy