Bayer, a global life science company, announced its strategic plan to capitalize on the shift towards regenerative agriculture and tap into more than €100 billion in accessible and adjacent markets. The company aims to double its potential market by expanding beyond its core business of seeds, traits, crop protection, and digital solutions. With a focus on promoting regenerative agricultural practices, Bayer aims to support global food security and mitigate climate change while delivering substantial value to farmers.
The company's unparalleled pipeline, estimated to have peak sales potential exceeding €30 billion, encompasses a range of transformative technologies and innovative solutions. These include the Preceon Smart Corn System, advanced insect and weed control traits, hybrid wheat, direct-seeded rice, a groundbreaking herbicide molecule, as well as new fungicides. Additionally, industry-leading technologies such as alternatives to synthetic fertilizers, specialized cover crops, and tools for carbon farming will enhance productivity while reducing the environmental impact of farming.
Bayer's vision for regenerative agriculture encompasses key pillars, including improved productivity, social and economic well-being for farmers and communities, water conservation, climate change mitigation, enhanced soil health, and biodiversity preservation. By leveraging its robust R&D pipeline and innovation platforms, Bayer aims to provide holistic system solutions that address these challenges and drive sustainable agricultural practices.
Rodrigo Santos, President of Bayer's Crop Science Division, emphasized the company's commitment to shaping the future of regenerative agriculture by combining digital transformation, innovation, and strategic partnerships. With its diverse portfolio and strong emphasis on digital farming technologies, Bayer aims to revolutionize agriculture, increasing productivity while having a net positive impact on the environment.
For more information, visit Bayer's official website: https://www.bayer.com/en/
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Categories: New York, Business, Crops, Corn, Wheat, Sustainable Agriculture