The Northeast is witnessing a resurgence in grain farming, thanks to the efforts of June Russell and Amber Lambke. In their webinar titled "Marketing Value-Added Grains for Local and Regional Food Systems," Russell and Lambke shed light on the challenges and strategies involved in promoting value-added grains in the region.
Russell, an expert in small grains and staple foods at the Glynwood Center for Regional Food and Farming, emphasizes the importance of crop rotation and soil health in cultivating human-grade grains.
She believes that by encouraging farmers to grow alternative grains, the local food chain can be strengthened, ensuring a more resilient source of food.
To sustain small grain farming in the Northeast, Russell stresses the need for strong partnerships among farmers, mills, and end-users, particularly bakeries.
Creating effective marketing materials and promoting research and development in alternative grains have played a significant role in increasing their adoption among bakers and consumers.
Lambke, the CEO of Maine Grains Inc., has worked towards re-establishing food-grade grain production in the area. By establishing a mill, Lambke facilitates collaborations between farmers, bakers, and consumers.
She emphasizes the importance of educating consumers about the benefits of grains and creating a compelling narrative around the products to drive adoption.
Overcoming challenges such as limited seed availability and access to markets, Russell and Lambke are paving the way for a thriving grain industry in the Northeast. Through strategic partnerships, education, and effective messaging, they are creating a sustainable and diverse grain market that benefits both farmers and consumers alike.
Photo Credit: gettyimages-sveta
Categories: New York, Business, Crops, Sustainable Agriculture